Lifestyle Magazine Publisher
Lifestyle Magazine Publisher
Price: $275,000
Location: N/A
Listing ID: 20240626
Listing Status: New
High quality lifestyle magazine, published quarterly and offering a unique topic range from art, culture, food and wine to clear and logical analyses of significant world events. The magazine has grown in pages from 64 to 104 over the past 7 years and the owners have successfully expanded its audience to the extent that people frequently ask when the next issue is coming out.
One of the attractions of this publication to advertisers is that it has well known writers who contribute to its editorial content. Many loyal clients advertise regularly and new enquiries are received routinely.
Total Sales: $344,055
Cash Flow: $75,011
FFE Included: Yes
Reason For Sale:
Owners are relocating.
Training & Support:
Owners will train a purchaser for approximately 6 months.
Year Established: 2009 present owners since 2017
Employees: 3 commission only
Type of Location: The business distributes the magazine across various regions from Kingston to Whitby, Port Perry to Peterborough and Madoc. Each issue is included with Globe & Mail subscribers, enhancing the magazine’s reach and readership base.
Facilities Information:
The business is presently being run from owners' home with low overhead costs.
Historical Summary:
The magazine has successfully expanded its audience, with a loyal following that eagerly anticipates each issue. Its unique blend of content, featuring art, culture, food, wine and current affairs, has cultivated a dedicated reader base, as evidenced by frequent enquiries about upcoming issues and feedback from long-term subscribers.
Competition:
This magazine has minimal competition, with only one notable competitor in a different region. It distinguishes itself as a top publication by targeting a broad audience, achieving a high pickup rate and maintaining consistent and effective distribution.
Potential Growth:
Current owners have found that as print magazines fade away or morph to online versions, the remaining print magazines have a greater perceived value…even among a younger audience. World digitization increases the value of the remaining high quality printed magazines.
Potential avenues for growth include franchising the magazine to replicate its success in new markets.
A new content-to-advertisement ratio may also be examined to increase advertisement revenue whilst maintaining reader engagement
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